Where it comes to getting a target audience to your website, search engine results are hard to beat as a source. After all, all traffic from those pages is organic and initiated by a user searching for a keyword in or related to your niche. There are lots of SEO ranking factors to take into consideration, but here are some simple tips to boost your domain’s positions on SERP for competitive keywords:
1. Increase site speed and security
Over the past few years, Google has made it clear that page loading time and website security are big ranking factors. The search engine has even gone a step further and started penalizing – in some cases deindexing – slow and/or insecure websites.
2. Keep building quality backlinks
In 2020, obtaining lots of high-quality backlinks is still the backbone of any effective SEO strategy. Just keep in mind that it’s always quality over quantity.
3.Disavows spam backlinks
Poor quality backlinks have a significant negative impact on your domain’s credibility with Google unless you disavow them. You can disavow spamming backlinks from the Google Search Console.
4. Optimize for mobile devices
In 2020, it should go without saying – courtesy of mobile-first indexing algorithm updates – that your website needs to be optimized for mobile devices. The easiest way to achieve this is to use a responsive website design theme.
5. Don’t forget about local SEO
As the year rolls through, local SEO is likely to keep becoming more important. The good news is that it’s easier to rank for a competitive keyword in many local areas. Google is now all about geo-targeted results.
6. Invest in linkless mentions
Linkless mentions are set to become the new backlinks in the coming year. So, now is the time to get your brand out there and talked about online without a need for a link back to your website.